Traffic predictions to the whole site aren’t really narrowed down. You can narrow traffic predictions down to five areas by varying degrees: If we can’t promise a specific outcome, we can at least narrow the impact down and attach outcome probabilities. You have to make one if you want to get stuff done because engineers, writers, or designers mostly prioritize roadmaps by revenue impact. Uncertainty in SEO can’t be an excuse for not making a business case. How to think about SEO traffic projections This guide is a manual for selling revenue in two steps: If you make traffic or rankings your goal, it’ll be harder to get resources than revenue or leads.” In the guide to inhouse SEO, I wrote, “ Don’t sell traffic, sell revenue. While that’s true, the underlying problem is that SEOs don’t make good business cases that show the revenue potential. The majority of responses said something along the lines of “SEO isn’t a priority”. I asked my Twitter followers why they thought SEOs have such a hard time getting resources. I provide a list of revenue formulas for different business models and explain how to project the traffic impact of SEO recommendations.Īs cherry on top, Similarweb was so kind as to provide conversion rate benchmarks for different industries. In this article, I show you how to do that.

Win leadership over with a business case so solid, they can't say no!. predict how much revenue your strategy will return. The solution is to “follow the money”, a.k.a. It undermines your credibility and strips you of the resources you need to get things done. Not knowing how to solve this problem puts you in a weak, reactive position.

We only know a few parameters that move the SEO needle with 100% certainty, which makes predicting SEO traffic and revenue hard. But who is foolish enough to gamble with their business? Investing without a guaranteed ROI is called gambling. One of the most fundamental challenges of SEO is predicting returns. However, its benefits don’t come without a price. The second-order result of this big wave of markets going online is that SEO is in more demand than ever because it’s a scalable and cost-efficient channel. Many markets move online overnight amid the painful realization that not being visible online is a very fragile place to be. One of them: how companies reach customers. COVID uncovers a lot of fragility in our lives.

Google traffic predictions